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Thou shalt think strategy first.

APCO

A Brand Refresh project that gave us the opportunity to put strategy first! Our plan of action was simple – Re-design the brand, convert the brand to an experience and communicate the brand story. We re-defined the evolving brand personality of APCO with a forward-looking approach and administering the fundamental goal of achieving a sustainable competitive advantage. Creating brands that matter with strategy at the forefront of our actions helps us understand the brand and its focus.

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