Daag se kya darna
A two stage digital video campaign, first using 30-sec ads to build suspense for the paint brand’s biggest selling points – of being washable and fuss-free. Second stage being twitter driven then culminated in crowd-sourced music videos as a post-buzz ad campaign.
{"slide_to_show":"2","slide_to_column":"1","pagination":"true","pagination_type":"bullets","speed":"300","autoplay":"true","autoplay_speed":"3000","auto_stop":"false","space_between":"0","centermode":"true","loop":"true","depth":"40","modifier":"10"}