Eco-Express FB Campaign
A two-stage digital Video Campaign that started with thrilling 30-seconder ads, built suspense for a the paint brand, whose biggest selling point was that it was washable and fuss-free. This twitter-driven campaign then culminated in some crowd-sourced reaction-based music videos that were created as a post-buzz ad campaign capturing sounds and expressions in reaction to a stained wall, a unique and rewarding experiment.
A two stage digital video campaign first using 30-sec ads to build suspense for the paint brands biggest selling points of being washable and fuss-free. Second stage being twitter driven then culminated in crowd-sourced music videos as a post-buzz ad campaign.
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