06

Thou shalt focus on ROI

General Mills MTO activity

A giggly mascot to grab attention, product sampling and interactive engagements to hold curiosity resulting in a close with a great deal of sales! By making the right choices, we made the most of the opportunity at the MTO. A simple mechanism of Stop, Hold, Close were the significant ingredients that made this activation turn out to be a ‘sweet’ deal for all, to say the least!

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