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07

Thou shalt think scalability

Red Bull NJ5

When Quantity is as important as Quality. We understand that scalable ideas make business sense for clients. How many hours can we pack into the day to improve our efficiency and productivity are the questions we asked ourselves when working on Red Bull NJ 5, a twist on a football tournament for fans! We adapted the game plan of ‘fun, fast and technical’ in our strategy which helped us deliver results that outplayed everyone else. Increased coverage, tactical decisions and focused efficiency were the goal.